LensCrafters Inc. - Company Profile, Information, Business Description, History

LensCrafters was founded in March 1983 by E. Dean Butler, who had been a manager with Procter & Gamble. Butler first developed the idea for a "while you wait" eyeglass retailer after helping a Procter & Gamble colleague produce television commercials for a family optical business in the late 1970s.

Company's Founding in 1983

Consumer goods business. 38-year-old that ha d previously worked at Procter & Gamble (P&G). A Knowledgeabl e marketer, Butler had handled Cheer laundry, the Ivory liquid Deterg ent, and Folger coffee manufacturers to the Cincinnati Dean Butler Set in 1983 lensCrafters

On the cusp of change, a change spurred by two legal conclusions, the eyewear industry was at that moment. The Federal Trade Commission freed decision to provide their prescriptions to patients. A separ ate valid decision allowing advertisements within this section set the stage to its"superoptical" movement.

·         Industry: Eye care

·         Founded: March 1983; 36 years ago

·         Founders: E. Dean Butler

·         Headquarters: United States of America Edit this on Wikidata

·         Number of locations: 1,158

·         Areas served: Canada, United States, Puerto Rico, Hong Kong

Acquired by Luxottica in 1995

Italian eyewear maker Luxottica SpA attracted a $1.4 billion hostile takeover bid for U.S. Shoe at 1995. Owned from the Del Vecchio clan, Luxottica wasn't considering U.S. Shoe's apparel or appare l, it had been seeking to round out its own vertically integrated eyewear comp some to add retailing.

Prior to its own acquisition, U.S. Shoe sol d its footwear interests to Nine West Group Inc. for $600 million . Unable to find a buyer for U.S. Shoe's 1,300 money-losing apparel r etailers, Luxottica transferred this division to a separate Del Vecch io interest.

Lenscrafters in the Late 1990s and Beyond

Indeed, to remain competitive in the late 1990s and early years of th e new millennium, Lenscrafters worked to create new strategies that w ould keep it one step ahead of its peers in the industry.

In the Cincinnati/Northern Ke ntucky International Airport, a Lenscrafters kiosk was established by th company in 1997. Direction was optimistic that airport kiosks would eventually become intended to include kiosks I airports across the USA and profitable. Throughout this season, approximat 100 new shops opened their doors and earnings surpassed $1 bill ion.

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