LensCrafters Inc. - Company Profile, Information, Business Description, History
LensCrafters was founded in March 1983 by E. Dean Butler, who had been a manager with Procter & Gamble. Butler first developed the idea for a "while you wait" eyeglass retailer after helping a Procter & Gamble colleague produce television commercials for a family optical business in the late 1970s. Company's Founding in 1983 Consumer goods business. 38-year-old that ha d previously worked at Procter & Gamble (P&G). A Knowledgeabl e marketer, Butler had handled Cheer laundry, the Ivory liquid Deterg ent, and Folger coffee manufacturers to the Cincinnati Dean Butler Set in 1983 lensCrafters On the cusp of change, a change spurred by two legal conclusions, the eyewear industry was at that moment. The Federal Trade Commission freed decision to provide their prescriptions to patients. A separ ate valid decision allowing advertisements within this section set the stage to its"superoptical" movement. · Industry: Eye ...
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